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458: Growing a Pipeline of Prospects with Tyler Suomala

Business of Architecture Podcast

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The Cult of Design

The relationship between design and finance is left as a blank when you're in practice, Tyler says. And then there's almost this kind of like a little bit of a kind of, I don't want to use the word cult, but the word cult comes to mind. "It's the what's not included and it's the kind of poor culture that we end up inadvertently adopting," he adds.

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