Magic words: Can What You Say Help You Get Your way? with Jonah Berger
Big Brains
The Importance of Thinking in Coulds
Researchers found that people who thought in terms of coulds came up with much more creative and effective solutions. The reason why is that shoulds are often rather constraining, right? And in terms of shoulds, we say, okay, there's one right answer. What should I do? Let me figure out that right answer. Coulds encourage us to widen our viewpoint a little bit. Consider multiple options. Not all of them may be a good idea. But I'm encouraging us to think in coulds. We think more widely and we end up coming up with better solutions.
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