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S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon

JUST Branding

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Collaborative Branding: Building Trust and Identity

This chapter explores the vital collaboration between agencies and clients in the branding process, stressing the importance of mutual respect and shared goals. It also highlights structured approaches to project management and the concept of 'intelligent identity', which enhances a brand's visual identity through meaningful engagement with consumers.

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