149. Capturing value in digital transformations
Inside the Strategy Room
Are Companies Building Digital Businesses Primarily to Protect or Replace the Core?
Are companies building digital businesses primarily in response to changing industry dynamics in their core industry? Or is it because they're seeing and want to pursue new revenue growth opportunities that others aren't yet capturing? Yeah, it's an interesting question, Jo-Ann. So I think the new business building thought most commonly started because people thought they needed to protect or replace the core. And we see this in many other sectors as well where it's either a capability building play or a strategic hedge.
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