Are You Using an Ad Blocker?

11% of the ads they looked at were deceptive. More than one in ten ads, which seems sort of alarmingly frequent. People who used ad blockers were more inclined to dislike the adds that they saw versus the people that did not use ad blockers. But are there any lessons for publishers on how to keep their content in a better place and make consumers orelikely to come back and look at it again?