How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones
The Art of Online Business
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Design First, Copy First?
Chris: I always thought like design first then write the copy. But what I eventually learned was that good design can only get used so far. So I'm a big fan of copy first so much so that I've kind of shifted my focus solely on the copy part of it because that's what I'm finding is getting the most results for my clients. The wireframe is I would say it's I would really liken it to a blueprint that an architect might create for a home builder. You wouldn't want to hire a home builder to build your house without architectural blueprints. And that's really what this is. It shows you the order of things. It's not the design
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