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My secret to creating real magic | Christina Tosi
TED Business
My Birthday Cake, My Favorite Place to Go
I wanted people to eat birthday cake, not just on their birthday, but any day they wanted. I decided I was going to load cookie dough with marshmallows or pretzels and potato chips. My favorite section of the grocery store as a kid is the cereal aisle. It's where our simple taste buds are formed. That's where we all shop.
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