Building Reports to Drive Insights

The consumer is putting together the full story because they're the only ones that either run their business or if you're doing external reporting. I think there's a lot of work that has to go into like us building a useful report to allow somebody to ask multiple questions and get answers by using the visualizations, filters the slicers etc but we may not be like outside of the original scoping call right? We build more insight driven reports and that's hard enough as opposed to us being the ones that are so deeply involved  and maybe this changes where you live right in the business intelligence teamYou're rarely building storytelling reports maybe in the business front end that you are right and maybe it