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direct indexing runs about 350 billion dollars of assets. It's so tiny if you compare that to the mutual fund or t f industry. But we're deftly seeing a lot of big moves all round to make this the next big thing. You know, we had acquisitions from franklin, templeton, black rock, morgan, stanley, vanguard,. Even all the biggest names kind of wanting to get hold of this.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode