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154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)
The Marketing Millennials
How to Scale Design With a Scaling Marketing
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Every person on the creative team is in these cross functional sort of pods, we call them astropods sticking with our space theme. We've got a centralized creative team, but every single person on that creative team is aligned to a marketing function. They may be lied to more than one, right? So like we might have an animator that's aligned with paid media, which is our biggest budget line item and might be doing stuff for social for like TikTok in particular. Because it's like they just get it. They're all the same meetings. The ideation is amazing. The speed at which we can move is amazing. But I'm dedicated essentially to these buckets of work
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