Greg McEwen interviews Tony Ulwick, one of the fathers of the Jobs to be Done Theory. How can companies spend millions and sometimes billions of dollars on something that customers ultimately say is not for them? Remember that if you want to get more from this episode, teach these ideas to someone else within the next 24 to 48 hours.
Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!
Learn more from Tony here: https://strategyn.com/tony-ulwick/
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