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204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)
The Greg McKeown Podcast
Introduction
Greg McEwen interviews Tony Ulwick, one of the fathers of the Jobs to be Done Theory. How can companies spend millions and sometimes billions of dollars on something that customers ultimately say is not for them? Remember that if you want to get more from this episode, teach these ideas to someone else within the next 24 to 48 hours.
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