Evolving Responsibilities in Product Marketing and Development

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You’ll learn how to:

• Measure true AI impact (hint: tie it to closed deals)
  
  
• Adopt the right mindset for prompt iteration
  
  
• Set up templated prompts and custom GPTs for your team
  
  
• Run fast SEO audits with deep research in under 30 minutes
  
  
• Assemble a lean AI-powered marketing tech stack
  
  
• Strike the optimal balance between human and machine effort
  
  

They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.

1. Revenue First: Always link AI projects to deal velocity or closed-won impact.
   
   
2. Iterate Prompts: 80 % of prompt quality emerges through refinement, not one-and-done.
   
   
3. Scale with Libraries: Use spreadsheets or Notion to catalog and tag high-value prompts.
   
   
4. DIY SEO Audits: A 30-minute prompt can generate a 20-page SEO audit (36 sources, 292 searches).
   
   
5. Tech Stack Essentials: Google/Microsoft agents, Adio CRM, Airtable/Notion PM, plus task-specific AI apps.
   
   
6. Human + AI: The winners of 2026 will know exactly where to deploy humans vs. machines.
   
   

• Try auto-generating a sales deck from a call transcript this week.
  
  
• Build or catalog one custom GPT for your top use case.
  
  
• Share your AI wins or roadblocks with us on Twitter @FutureCraftpod

00:00 Introduction and Podcast Disclaimer

00:21 Welcome to Future Craft Go To Market

00:49 AI in Everyday Life: DMV Robocaller Experience

01:50 Building AI Tools for Personal Use

02:32 Guest Introduction: Tahnee Perry

03:44 AI in Marketing: Metrics and Training

05:01 The Importance of Mindset in AI Adoption

08:18 AI Tools and Hacks for Marketers

14:09 Prompt Gladiator Challenge

17:37 Deep Research and SEO Audits

19:31 Top AI Tools and Tech Stack Recommendations

22:03 Exploring SEO and Tech Stack Integration

22:37 Answer Engine Optimization (AEO) Explained

23:42 Building Credibility in AI Search Results

24:10 Future of SEO and AI in Marketing

26:33 Leveraging AI for Workflow Efficiency

28:22 AI's Impact on Product Marketing and Development

29:55 Navigating AI in Recruitment and Team Management

32:37 Overcoming AI Adoption Challenges

34:51 Quick Hits: AI Workflows and Use Cases

39:58 Introducing Gens Spark: A Game Changer for Presentations

43:50 Conclusion and Final Thoughts

Tahnee Perry is a leading expert in AI-powered marketing and the author of "Zero to Unicorn." With over a decade of experience in digital marketing innovation, Tahnee helps businesses harness the power of AI to transform their marketing strategies. She has presented at major industry events and contributed to publications like Forbes and Medium.

• Zero to Unicorn Newsletter

Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more.

To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2