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MINI-Series: Copywriting with Margo Aaron
Unthinkable with Jay Acunzo
Is Your Brain Reading Ingredients?
Most of us are cognitively lazy, and the way we process information get stored in different areas of our brain. We can read ingredients, peanuts. But it's really important for us tot hit again, because of the allerdon warnings, ad and risks, to go ok yol. Ike: You cand anticipate the way someone would scan it. Some people just know it's routine, its habit, like they'll scann for an ingredient. Other people will scan for, does his contain any aligens? And even though it is stacked one on top of each other, the answeris probably not. i think sometimes people roll their eyes when they hear that word, cause the
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