"I was totally blown away that one of our members, Aisha, she has less than 2,000 followers. And she posted a reel that had over 100,000 views," he said. "We're seeing that like people with very small followings, one of two things are happening": There being index within the algorithm because they're creating content that not a lot of people are creating and or people want to see the content done over and over again."

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode