Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency
Marketecture: Get Smart. Fast.
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Navigating AI in Media Planning
This chapter explores the challenges and complexities faced by a healthcare media agency in automating media planning processes using AI. It discusses the limitations of generative AI and the advantages of predictive AI in optimizing data analysis and improving decision-making workflows.
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