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The Business of College Sports: The Impact of NIL on NCAA Athletes

New Books in Higher Education

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NIL Name Image and Likeness

The NCAA lost a case in the Ninth Circuit, which is the California federal system. The US Supreme Court decided to case with Justice Kavanaugh who played JV basketball at Yale. 21 state legislatures around the country rushed to enact what we call name, image and likeness bills for football centric states like Alabama and Tennessee.

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