The Everlanch Strategy - The Strategy That Works

The strategy is called the everlanch. It's really a psychology driven messaging series, which makes it sound a little more fancy than it is. The whole thing is made up cause, you know, us marketers, we love our alliteration,. So the first one is provide. And then there's a series of peas before that. But the very first step, provide, isat what we want to do here: Condition the market and condition your customers to start taking action by identifying the true nature and cause and impact of their problems.