2min chapter

Channels with Peter Kafka cover image

It’s TV’s biggest week - and TV is on strike

Channels with Peter Kafka

CHAPTER

The Turbulence in Network TV Executive Land

Linda Yacarino, who might be the only TV ad exec that most people in media could name is no longer a TV ad exec. She's now going to be Elon's CEO of Twitter. Does it matter to the ad buyers that there's this turmoil that she won't be on stage or in the end? They're just buying based on whatever their clients have told them they want to spend and they're just distributing it.

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