Detria Williamson: IDEO CMO on making collaboration more inclusive
Design Better
00:00
Designing Inclusively
Marketing in one culture can do so well, and then when it's transplanted to a different culture, a different part of the world, it can absolutely fail. Hahave you seen design of marketing shift from culture to culture? I would say that i've found success in my career is actually almost flipping that question. The companies that market to the difference specific ly probably lose. But when you mark it to the emotion, when you marking it to the need that they have, those are the brands that win.
Play episode from 26:52
Transcript
