Do You Know Your Audience?

There's an old copywriting formula that i learned years ago, and when i first started doing wed pages am and sales pages, which is pain, dream fix. And so you start with the pain, with the problem, and then you talk about the outcome, the dream. So what's the fix? Pain dream fix m is kind of seared into my mind as as the the formula. It works in some cases, but there's no always to this. Sometimes it's appropriate to start at the call to actual fix whatever, whatever name you give it. And sometimes it'sappropriate to start with the problem of people.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app