There's going to be tons of lessons here for founders. You can't look at other businesses and say, just because they're figuring it out and growing, I'm going to figure it out and grow. People want to ride a scooter like where you started. Just find a mentally. But you can change consumer behavior. Taking an Uber X, if you lived in the boroughs, you didn't take cabs because there were no cabs in Brooklyn or Queens.You took what we call back in the day, gypsy cab. It's like the famous lyric. That's what people took.

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