I've Got 30 Thousand Dollars for You, Right?

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CNN's John Defterios talks to Paul Rawson about his work in India. He says the biggest challenge is convincing people that they can spend cash on whatever they want. The programme has been criticised for its lack of credibility and reputation. But he argues it could be better, if donors were more open with their expectations.

Economic theory teaches that people make choices that provide them with the greatest benefit. So why not extend this idea to the realm of charity? Economists and social entrepreneurs Michael Faye and Paul Niehaus of GiveDirectly argue that giving people cash with no strings attached is the most cost-effective means of helping the poorest people in the world and their communities.