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The New Age of Social Media Engagement
It's a whole different thread, but I do think it's fascinating because it's new. Is New Zealand the same as the US? Probably not. We've got very different demographic and other cultural dynamics. And so I'm not sure that we have a good understanding of how that plays out in a New Zealand context. So I would just really applaud the O-media and anybody else who's trying to unpack this new age.