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Shifting Cultures: From paddock to plate

The Documentary Podcast

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Yere and Bonny Penfold's Beef Bran, a Yere Angisburger

Two years ago, just before cove had hit, the family had a chance meeting with a chinese beef importer from woohan. He encouraged them to think about marketing their own brand for export. And he came up with the name 'Bonny penfold' Bonny and molly have been to viam on a trade mission and presentative va. We got to see more of the business side of china and what, you know, how business is done over there. It's very differentHow business is done in australia. it's just a bit difficult at the moment, with trade bands and that sort of thing.

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