4min chapter

The Bootstrapped Founder cover image

186: Brennan Dunn — Mastering Email Marketing

The Bootstrapped Founder

CHAPTER

Is Email the Way to Go?

Email marketing is not really new to me but the nuance is quite tangible like there's a lot of things that you don't think about because you are so used to other kinds of medium like twitter or social media in general. I imagine 12 year olds aren't really using email maybe they're um but the i definitely think email is the way to go and there's two reasons for that first is that it's portable  you can't be de-platformed as much as we tend to do with political streams, facebook could have to continue their algorithm to make it so the likelihood that people who follow you see your posts is significantly less than before. The tech is 50 something years old where

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