Evolution of Audio: From Music to Podcasts

This chapter explores the transformation of the music and podcast industries in the face of streaming services, beginning with the impact of Napster. It highlights how user habits and technological advancements, such as AirPods, have shaped consumption patterns and content strategies on platforms like Spotify and Apple. The discussion also addresses the potential for podcasting to thrive amidst competition and innovation, emphasizing the significance of personalized advertising and content longevity.