Jake Sanders - Stuffing the content turkey
Let's talk branding
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Brand Strategy
"I think we completely compartmentalize this gig to a point that makes us happy and gets us a requisite salary with our titles," he says. "Theres aspects of content mark that have to promote, there's aspects of promotion that have to act like content." He adds: "They're all hanging out around the same fire m and it's up to us to connect those dots"
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