#083: KPIs in the Absence of a Clear Conversion with Amy Sample
The Analytics Power Hour
00:00
PBS - What's the Process?
When i came here, we were much more mission driven. Over the last three or four years, we've had about seven board level caps with the goal of trying to balance mission and media and membership. It's a discipline that exists more on digitl than it does on the linear t b side, too. Cause we've been trying to figure out, what was the purpose, how it's or what's our purpose for here? And they just accept the purposeye bu it is.
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