When i came here, we were much more mission driven. Over the last three or four years, we've had about seven board level caps with the goal of trying to balance mission and media and membership. It's a discipline that exists more on digitl than it does on the linear t b side, too. Cause we've been trying to figure out, what was the purpose, how it's or what's our purpose for here? And they just accept the purposeye bu it is.
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
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