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Keurig Dr Pepper to Buy Peet’s Coffee Owner for $18 Billion in Revamp

Bloomberg Intelligence

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Keurig Dr. Pepper's Strategic Shift

This chapter analyzes Keurig Dr. Pepper's €15.7 billion acquisition of J.D. Peets aimed at revitalizing its struggling coffee segment. It discusses the challenges in the beverage industry and the need for companies to adapt to changing consumer preferences, particularly in the context of declining soda consumption.

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