Engaging Youth in the Digital Goods Revolution

This chapter explores innovative collaborations in digital goods with celebrities, yielding impressive sales figures like $600,000 in just ten minutes from a music artist. It highlights the challenges of appealing to younger audiences regarding NFTs, emphasizing the importance of relatability and enjoyment over financial concerns. The conversation also delves into the evolution of avatars and user-generated content, showcasing how modern technologies have transformed self-expression and ownership in digital spaces.