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164. Rethinks: Using "Pre-suasion" to Influence Others

Think Fast Talk Smart: Communication Techniques

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The Misuse of Social Proof: Lessons from the Petrified Forest

This chapter explores how social proof influences behavior and the pitfalls of its misuse, illustrated by an experiment in Arizona's petrified forests. It highlights how shifting the messaging from normalizing theft to highlighting its negative impact significantly decreased theft rates.

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