The Curse of Producing Websites That People Don't Want

We deal an awful lot with the non-ecomma sites. We mainly work with sites that are corporate or governmental. Or they don't involve a basket and a checkout. So large information rich websites. And I think we can say that the web industry has split these days. The e-commerce world who are seemingly really very good at setting goals and having optimization on their website. And then we have the other side of things which we deal with. Where...