#363: Leading Loyalty Insights from the USA
Let's Talk Loyalty
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The Importance of Personalization in Loyalty Programs
Loyalty programs have become so ingrained in millennials' mentality that now for them, it's a factor. They know how to use loyalty programs because they've grown up with them. But what we see though, is that they are not as brand loyal. And pandemic certainly through that, you know, into a kerfuffle for many.
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Transcript
