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422: Why Do Architects Give Away Free Work? with Bryon McCartney

Business of Architecture Podcast

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Are They the Right Clients?

iWong: A lot of our clients are really superbusy, and this is kind of a disease in the business world. I have talked to so many architects who have told me that they've had to take on ject sir because they knew we're bad fits but took em on anyway. We don't want them to just get more of the same. We want them to get better and to improvingand to really pursue the types of projects that they have always wanted to pursue. So ye, i get it, we're all bus but our best client really is somebody who recognizes that they're busy, but maybe not busy with the right stuff."

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