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11min chapter
How to PM with AI at Early Stage Startups | Fractional CPO and CTO, Sergio Pereira
Product Growth Podcast
Customer-Centric Product Development
This chapter emphasizes the need for direct customer observation over surveys to enhance user experience. The speakers share their strategy for prioritizing user feedback through screen sharing sessions and highlight the iterative process of refining product features based on customer insights. They also discuss how to effectively address user churn by focusing on the needs of specific user clusters, exemplified by a B2B2C lending product aimed at financing education.
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