#408: How to Use the Power of Your Everyday Stories
Business of Story
00:00
The Evolution of Storytelling
In my 40s, I discovered blogging as an aside to, it was a complimentary marketing strategy for my coaching business. And on the back of that, I published a book which won an award here in Australia where I'm now based and it just exploded from there. Do you think we homo sapiens storytelling apes default to cautionary tales because it helps ensure our survival? So I think so, definitely.
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