Bootstrapping your Brand - How to Create the Strongest Impression with your Brand, whatever your Budget.
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Bootstrapping Your Brand
This chapter delves into the art of building a brand on a budget, highlighting the critical decision-making necessary for entrepreneurs with limited resources. It emphasizes the importance of strategic investments that resonate with audiences while contrasting the superficial approach to branding. Ultimately, it advocates for a thoughtful and dedicated approach to brand creation that aligns with long-term goals and customer trust.
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