Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time.

Key Takeaways:

01:41 - It all started for Kimberly with an event industry podcast

05:19 - The process of creating and reviewing the final product

10:41 - Expanding episodes from audio-only to adding video

12:00 - Creating the video set

14:01 - Broadening podcast content beyond the REWORK essays

19:15 - Not all episode ideas make it to air

20:58 - Evaluating the podcast stats

22:22 - The most popular REWORK Podcast themes and episodes