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Episode 147: Product Positioning with April Dunford
UI Breakfast: UI/UX Design and Product Strategy
How to Win an Existing Market and Create a New Market
One of the other revelations for me was that absence of features can be benefiting oh totally yeah totally totally that is such such an underestimated thing like we think that more and more features are better but actually lack of that can be your vision and your philosophy as an example on in-app messaging. And i would love to focus on one more item on this agenda of your method which is a three different market frames strategies that you can pursueYeah positioning to win an existing market to win a smaller segment of an existing market and creating a new market. You should not be creating new markets for everyone product people out there do not it's really hard.
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