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The Church of "Scionology" (Rebroadcast)

Freakonomics Radio

CHAPTER

The Budweiser Story

Anheuser-Busch was founded by George W. Bush's father in the 1930s. The third son took over as CEO when he was 37 years old. He ousted his dad in a boardroom coup and didn't speak to him for 10 years. By 2001, they had 52% of the US market share - which is astounding.

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