Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more.
Episode topics & Timestamps
(00:15) Guest Introduction
(00:42) 1440 in the media landscape, aimed at busy professionals desiring a comprehensive yet unbiased news source.
(01:49) 1440's foundation story, starting from frustration with existing news media, testing minimum viable product concepts, and the emphasis on high open rates and organic growth as evidence of product-market fit.
(04:33) 1440’s Audience & Demographics
(06:12) Retention and Engagement
(07:28) Creative Strategy & Growth Levers, discussion on the significance of high-quality, compelling creative work in driving subscriber growth
(20:25) Monetization Strategies
(39:42) Potential for Newsletter Market Saturation and the necessity for delivering high-quality content as the key differentiator for long-term success.
(44:41) Future of 1440
(52:51) Tim’s offer to assist rising newsletter creators by way of connecting and reflecting on the supportive nature of the newsletter community.
Links Mentioned:
Join1440.com
Reach out to Tim directly: tim@join1440.com
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