#182: The Word-of-mouth Death Trap And How To Avoid It
6 Figure Creative
00:00
Marketing One in One - The Three Cent Rule
The three per cent rule of marketing states that only 3% of a given group is ready to hire you right now. But the 15 to 20 % represents a five times larger group, meaning it's five times more people to get in front of as long as we're doing the right things. Most free lancers and creatives tend to focus on the three%. And for some of you, that where that little window of opportunity is super, super narrow.
Transcript
Play full episode
