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#447 - Ayelet Fishbach - The Psychology Of Human Motivation
Modern Wisdom
How to Optimize for the Things That You Really Want
A welsh fager had a program designed to sell every customer eight financial products. As you can imagine, or as you might remember from seying it the media, that did not go wel. And another thing is that when we have dashboards and analytics, which are increasingly being given to us right in the modern world, you can very quickly eight an outcome that becomes a measure. So instead of eating less food, you might drink less water to get to the desired weight on the scale. We really neen to be a thought full in setting these targets and realize that the only purpose to set it in the first place is to get people, o ourselves, to pursue the goal.
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