The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating the Balance of Product Marketing Insights

This chapter explores the integral aspects of product marketing for new marketers, highlighting the importance of conducting a 'listening tour' to gather insights from customers and internal teams. It also discusses the creation of a marketing charter and the challenges of measuring success in product marketing.

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