Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

What Single Concept Should Marketers Embrace?

The hosts ask for a key takeaway; Adam urges marketers to identify the underlying psychological need a product fulfills before designing or marketing.

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