
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
 00:00 
What Single Concept Should Marketers Embrace?
The hosts ask for a key takeaway; Adam urges marketers to identify the underlying psychological need a product fulfills before designing or marketing.
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