Author and Harvard Professor Douglas Holt on using cultural strategy to disrupt markets
On Strategy Showcase
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Embracing Cultural Disruption: The Case of Chipotle
This chapter explores how companies like Chipotle have achieved success by embracing cultural disruption, creating a deeper connection with their audience. It focuses on Chipotle's use of powerful ideologue films to showcase their commitment to sourcing better ingredients and challenging the industrial food system, leading to increased success.
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