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18min chapter
RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43
B2B Revenue Vitals
Optimizing SaaS Marketing Investments
This chapter addresses the complexities of budgeting and investment planning within a SaaS business, particularly in relation to marketing metrics and their reporting to management. It emphasizes the crucial link between marketing expenditures and sales effectiveness, exploring the architectures of marketing strategies aimed at pipeline creation. The discussion further delves into the categorization of agency engagements and the necessary adjustment of lead quality to enhance the overall productivity of sales teams.
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