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Gen Z vs. Sports Media, SaaS Valuations & NVIDIA’s 80-Year Bet on VAST Data | Aug 27, 2025

The Information's TITV

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Navigating Sports Media Deals

This chapter explores the complexities of long-term media contracts in the sports industry, balancing risk management with opportunities for renegotiation. It contrasts the strategies of legacy media companies and tech giants like Amazon, Netflix, and Apple in securing sports rights while adapting to shifting audience preferences. The discussion also highlights challenges faced by ESPN in engaging younger fans as traditional sports broadcasting competes with alternative platforms for attention.

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