The Evolution of Advertising in Radio

In 19 o one in m europe, there was a like, in budhapest, hungry. There was telephone hermando, which was a station that you phoned into. In today's form at i mean, ten minutes, if i'm rememberingcorrectly, it would be a massive chunk of an hour'sadslat in radio to day. So what did we see from the evolution of that? I mean, obviously, when a new market happens, the advertiser, the buyer, has the most sway. And they have a lot that they can ask for. As the industry matures a little bit, the publisher, the broadcaster, right? The host gets to