The New Music Business with Ari Herstand cover image

John Summit on Collaboration, His New Record Label and Advice to Aspiring DJ/Producers

The New Music Business with Ari Herstand

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The Evolution of Dance Music Culture

This chapter explores the contrasting atmospheres of various party types, focusing on the importance of community-driven experiences and the role of branding in the music industry. It also delves into emerging artists' marketing strategies, the significance of remixes, and the evolution of live performances in EDM. The discussion highlights how DJs are increasingly regarded as legitimate artists, reflecting a cultural shift in the acceptance of DJing as a craft.

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